Pran Drinking Water – Creative Visuals

A complete website redesign built around a boarding pass hero concept, turning the study abroad process into something that feels like the start of a trip, not a form to fill out.

Client

Pran

Industry

FMCG

Services

Creative Visual

pran drinking water ads creative by content king

Project Description

Career Path helps students navigate the study abroad process, but the old site didn’t carry any of that sense of movement or possibility. Content King redesigned the site from the ground up: a multi-page build covering the homepage, services, destinations, about, and contact pages, built on a shared Outfit based design system.

The centerpiece is a boarding pass hero on the homepage. The idea treats applying to study abroad like checking in for a flight, not filling out paperwork.

What the pack had to do

Say spicy before anyone reads a word

Shoppers scan shelves fast. The design needed flame and chili cues strong enough to read the flavor at a glance, in a sea of other instant noodle packs making the same claim.

Make the product the hero

A photo real bowl of noodles had to feel appetizing enough to sell the product on sight, not just decorate the pack around a logo.

Have a similar challenge?

A live product, a half-finished Figma file, or just an idea in your head. We’ll look at it and tell you what we’d actually do.

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